What is Pay Per Click (PPC)

Everyone in this era of internet wants to make their business online, everyone has to be two step ahead of their fellow businessman, so in this increasingly growing technology, Digital Marketing has an important role. Today we will give you a detailed description of What is Pay Per Click? Why is PPC used? What are the advantages of PPC? Will make all aspects of it If you are an businessman or blogger and want to promote your product and service online, then this information will prove to be very important to you. What is Pay Per Click? But before talking in detail, talk about Marketing. As we all know, any online or offline business can not run without any marketing. If you sell any of your services or products then you need marketing, so that everyone can know about you. For which we take all kinds of paths and have to spend a lot of time.

Talking of Offline Marketing, we have often seen many types of posters, banners, billboards etc. around us. Many times people also use advertisements like speakers or radio. But all these marketing paths have become old over time, which have more expenditure but less benefit. Because of which, the focus of all the people is now on online marketing, which is cheaper and the best option is to keep your ad in front of others.

Maybe there is a question in your mind about online marketing cheaper options? Before proceeding, explain to you that inline marketing, you have to pay a fixed amount, even if someone looks at the advertisement to buy your service or not. It is not necessary in offline marketing that the person watching the advertisement wishes in your product or service, but in online marketing you have a special option that you can show your ad to people who are looking for products like yours Or do they need a service like yours? The advantage of this is that your advertising reaches the right people, and instead of the expenditure on your advertising, you are more likely to get clients.

If you understand this with an example, suppose your company makes beauty cream for women, which is specially for women of 30 to 40 years of age. In this case, if you advertise your cream offline, your hoardings, pamplats and banners will not necessarily be seen in front of women and men will also be seen in front of women and women and children besides women of that particular age. So in such a way, you were able to focus on the special class, which would have benefited you? But if you do this promotion online, then you have many options that you can focus on any particular local area, age, gender, from which there is a possibility of showing more interest to your ad.

With the information given so far in the article, you all may have realized that PPC is the link between pay per click and online marketing. Without which online advertising is not possible. You must have seen PPC Advertising very closely in your daily life. Let us show how ..

Whenever you search your query on Google, there are always some links in results that are always received, on which a small AD comes in the side. That is, a company or website is advertising its service or product. The path that the company or website has adopted to bring its link up is called PPC or Pay Per Click in the world of digital marketing.

If you understand What is Pay Per Click, then we can easily mean that pay per click is an ad for which you only have to pay when someone clicks on your ad or otherwise.

Use of Pay Per Click

Use of Pay Per Click can be done by you or any ordinary person to easily sell any of your service or product for which no special skill is required. PPC is being used by large companies to sell their products, so many big institutions in today's time are also seen using PPC for their promotion. Pay per click is not limited to this, but in today's time, the path of political parties has become a way of preaching. If you are a blogger and want to bring your blog without any SEO or you think that on a particular article you can help people with the help of advertising, you can still choose Pay Per Click.

If you look at the benefits of paying per click, it is helpful in many ways, like: 

1. If you are a blogger then you will know how much effort and time is needed in SEO, after which the blog is able to rank in the search engine and even after that its ranking is never stable. In such a situation, if you want to keep your blog at the top, PPC is very beneficial for you.

2. We all know that Google's algorithm updates are being updated from time to time, which makes our blog ever come down and down. In this case, if you use PPC, you do not need to see the rank of your blog, it will always be visible in the ad itself.
3. What is Pay Per Click? Prior to example, we explained that online marketing is a cheap and effective method rather than offline marketing in today's time.
4. Targeted Audiences can be accessed through PPC, which gives you the same clients in the business, which benefit you.
5. In Pay Per Click, you do not need to carry millions of budgets. Even if you have a low budget, you can still show your ad accordingly.

Pricing of Pay Per Click

What is Pay Per Click? What are its uses and benefits? You must have understood well. Let us now talk about how its value is determined in PPC?

Generally PPC price depends on two factors,

• Location
• Keyword

The location in the location is that the person is searching from which area, like if your advertisement is for countries like Bhutan Pakistan Bangladesh, then you do not have to spend more for advertising, but if you are interested in any major country like America, Dubai, If you want to work on UK, Canada, then you may have to advertise expensive advertising.

There is also PPC pricing based on Keyword. If your keyword is related to Loan, Insurance, Health, then you need to run a good price advertisement otherwise you can run your ads cheaply by focusing on Low CPC Keywords.

If you want to run PPC ads, then tell you Google Adword, Yahoo Search Marketing, Microsoft Ad center is the main three network operator.

So friends were Pay Per Click? how does it work ? What are the benefits? All information related to Hopefully the information related to PPC will be helpful for you. If you have any questions related to Pay Per Click, then you can ask us free to comment box or mail.