On Page SEO: On-page optimization is extremely important for
ranking your article in Google or other search engines. This is a major factor
in getting more traffic on the blog. If you want to know on-page SEO and how to
implement on-page optimization techniques in your blog post, then you will read
this article.
 |
Which keyword do you want to rank on an article?
How many clicks do you have on your post in the Search
Engine?
How long will a visitor spend in your blog?
It all depends on the on-page SEO and in order to rank in
Google, all these factors are very important. According to Google Rank Brain
algorithm, where your post will rank, it also depends on these factors.
SEO (Search Engine Optimization) is mainly of 2 types.
1. On-Page SEO
2. Off-Page SEO
On-page optimization, along with other off-page SEO factors
such as social share, domain authority, backlinks are essential for getting a
ranking on search engine, but the most important of these are on-page
optimization.
What is On-Page SEO?
Optimizing any web page or blog post in order to rank
correctly in the search engine is called on-page SEO. While writing an article,
we have to pay attention to many factors such as keeping title as attractive,
doing keyword placement, improving content quality, using proper headings etc.
The more searchable your blog post will be, the higher the
chances of rank in its search engine (Google, Yahoo etc).
Through On-Page SEO, we help search engines know what our
content is about and our post will show for the keyword search engine.
On-Page SEO Techniques 2019
Today I am going to share with you the advance techniques of
on-page SEO, from which you can get the best results by implementing on your
blog or Website.
1. High-Quality Content
Any SEO strategy will work only when the content of your
blog is good. The first and most important factor to rank in Google is your
content.
- A content high quality happens only when the information
given in it is 100% correct, write the article in detail so that visitors can
get answers to all the questions related to that subject, engage more with the
post and improve your writing skills. .
Suppose: Suppose your blog post is ranking on the first page
in Google, but if your content is not good, then whatever visitors click on
your link, they will quickly come out of the blog by pressing the back button.
It will start to get worse and it will go back in search results.
- The quality of the blog post along with the quality of length
is also important to rank in Google. It has been seen, most of Google's longest
content on the first page of Google's rank.
Try to keep the length 1000+ word of your blog post, that
does not mean that you increase the unnecessary content and stuffing in post.
The larger the content, you can use keywords more, which is good for your blog
post SEO.
2. User Experience
If the user experience of your blog is good then frequent
visitors will come to your site. Keep these things in mind to improve the user experience
of your blog:
- Use a good theme that is responsive (Mobile friendly site).
- The letters in the article should be prominent so that the readability is good.
- Remove popups from blog.
- Open in links new window given in the blog post.
- Remove broken links from blog.
3. Blog Post Title
The title of your blog post for On-Page SEO is a very
important factor. Your post title will be as good and attractive as people will
get more clicks on your links, i.e. CTR will improve. This will also increase
the rank of your post.
What to do to make your blog post title attractive and SEO
friendly?
- Use the Targeted keyword in the title of your blog.
- Try to keep title under 65 characters.
- Try to place your keyword in the beginning of a title.
- Use the modifier in the title (top, best, tutorial, guide, current-year "2019").
- Place the title in H1 tag; Do not use the H1 tag other than this.
Note: The importance of the keyword in the beginning of
search engine is more. But every time you can not use targeted keywords in the
beginning of the title.
4. Permalink Structure
Most bloggers do not give much importance to blog's
permalink or URL, but this is the second most important thing to rank your post
in Google.
Keep your blog post short and use your main keyword in it.
It has been observed that short URLs (3-5 words) rank better in Google
Avoid these URLs:
https://digitalmarketingblogsindia.blogspot.com/p=123
Best Permalink Structure:
https://digitalmarketingblogsindia.blogspot.com/2019/06/what-is-search-engine-optimization-seo.html
5. Meta Description
Meta description is a small description given about your
blog post. This is very important for SEO of your article.
When you search with any keyword in Google, the keyword
search engine you enter will be highlighted in description. That means Google
also shows that the keyword that should be in your meta description
Keep the Meta description unique, its length is 160 in character
and use your main targeted keyword in it.
6. Image Optimization
By optimizing the image for SEO, you are telling the search
engine about what your post is about and also you can get more traffic by
ranking the image.
Here you can learn how to properly optimize an image?
Do not use targeted keyword in the main image of your blog
post. By compressing the file size of the first image, you can reduce the
loading speed of the blog and use the keyword in the Alt text of the image to
make search engine friendly.
7. Blog Loading Speed
Your blog's speed on-page SEO is a big factor. If your
site's loading speed is too high, then its chances of ranking in Google will
also be very low.
If your blog loads more than 4 seconds, you can lose up to
65% of visitors. In Google's eyes it puts a negative effect on your blog.
According to Google Webmaster Central blog, after July 2018,
page speed is also a significant ranking factor for mobile searches.
Note: To increase the loading speed of your site, compress
the image used in the blog, do not use the unnecessary image, do not use more
posts or widgets in the homepage, Wordpress users can buy good hosting.
8. Keyword Placement
In order to tell which keywords will rank on your post
search engine, we should use the targeted keyword in our post. But it is very
important to know where to put keyword placements and keyword density in our
post.
You can place keywords on your post here for Best SEO
results:
- Use your main keyword in subheading (H2 tag).
- Use keyword in the first 1-2 lines of the article.
- Use LSI keywords in the middle of blog post.
- Use the keyword also in the last paragraph of the post.
- Put the density of the keyword in 2% to your post, more often the keyword goes into stuffing.
9. Internal Links
The main example of how internal links are important for
your SEO is Wikipedia. The link to your other blog from your own blog is given
in the internal link.
Internal links help increase the rank of your post, and
traffic also comes at the other old post. This will reduce the bounce rate of
your blog as the user will also visit your other content and will stay longer
in your blog. Use the anchor text while giving the internal link and use
the keyword inside the anchor text.
Note: I would recommend you to do internal linking of 2 to 5
old related posts in every new post.
10. Outbound Links
"When you give a link to another site, it's called
Outbound or External link."
In your article, external linking should be done wherever
needed. The external link for SEO is an important factor.
Related pages should give Outbound Links only, it tells
Google what topic your page is on. With this kind of link Google trusts your
blog and it seems that your content is 100% genuine.
Note: Always give the external site external link, which
means its DA (Domain Authority), PA (Page Rank).
11. Engaging Multimedia
Users just do not like to read text, if text is related to
related image, video or infograph then it increases the value of your content.
Bounce rate and time on site This is the 2 important ranking
factor to rank in Google. Google sees how long visitors are coming from search
results , the more time user can spend time on your page, the
better its ranking will be.
You have seen that I use video in many of my articles; you
can also use high quality infograph as well as video. This will allow visitors
to spend more time on your page so that dwell time increases.
I hope you have got complete information about on-page SEO
techniques. You can find better results by implementing it in your blog.