What is Pay Per Click (PPC)

Everyone in this era of internet wants to make their business online, everyone has to be two step ahead of their fellow businessman, so in this increasingly growing technology, Digital Marketing has an important role. Today we will give you a detailed description of What is Pay Per Click? Why is PPC used? What are the advantages of PPC? Will make all aspects of it If you are an businessman or blogger and want to promote your product and service online, then this information will prove to be very important to you. What is Pay Per Click? But before talking in detail, talk about Marketing. As we all know, any online or offline business can not run without any marketing. If you sell any of your services or products then you need marketing, so that everyone can know about you. For which we take all kinds of paths and have to spend a lot of time.

Talking of Offline Marketing, we have often seen many types of posters, banners, billboards etc. around us. Many times people also use advertisements like speakers or radio. But all these marketing paths have become old over time, which have more expenditure but less benefit. Because of which, the focus of all the people is now on online marketing, which is cheaper and the best option is to keep your ad in front of others.

Maybe there is a question in your mind about online marketing cheaper options? Before proceeding, explain to you that inline marketing, you have to pay a fixed amount, even if someone looks at the advertisement to buy your service or not. It is not necessary in offline marketing that the person watching the advertisement wishes in your product or service, but in online marketing you have a special option that you can show your ad to people who are looking for products like yours Or do they need a service like yours? The advantage of this is that your advertising reaches the right people, and instead of the expenditure on your advertising, you are more likely to get clients.

If you understand this with an example, suppose your company makes beauty cream for women, which is specially for women of 30 to 40 years of age. In this case, if you advertise your cream offline, your hoardings, pamplats and banners will not necessarily be seen in front of women and men will also be seen in front of women and women and children besides women of that particular age. So in such a way, you were able to focus on the special class, which would have benefited you? But if you do this promotion online, then you have many options that you can focus on any particular local area, age, gender, from which there is a possibility of showing more interest to your ad.

With the information given so far in the article, you all may have realized that PPC is the link between pay per click and online marketing. Without which online advertising is not possible. You must have seen PPC Advertising very closely in your daily life. Let us show how ..

Whenever you search your query on Google, there are always some links in results that are always received, on which a small AD comes in the side. That is, a company or website is advertising its service or product. The path that the company or website has adopted to bring its link up is called PPC or Pay Per Click in the world of digital marketing.

If you understand What is Pay Per Click, then we can easily mean that pay per click is an ad for which you only have to pay when someone clicks on your ad or otherwise.

Use of Pay Per Click

Use of Pay Per Click can be done by you or any ordinary person to easily sell any of your service or product for which no special skill is required. PPC is being used by large companies to sell their products, so many big institutions in today's time are also seen using PPC for their promotion. Pay per click is not limited to this, but in today's time, the path of political parties has become a way of preaching. If you are a blogger and want to bring your blog without any SEO or you think that on a particular article you can help people with the help of advertising, you can still choose Pay Per Click.

If you look at the benefits of paying per click, it is helpful in many ways, like: 

1. If you are a blogger then you will know how much effort and time is needed in SEO, after which the blog is able to rank in the search engine and even after that its ranking is never stable. In such a situation, if you want to keep your blog at the top, PPC is very beneficial for you.

2. We all know that Google's algorithm updates are being updated from time to time, which makes our blog ever come down and down. In this case, if you use PPC, you do not need to see the rank of your blog, it will always be visible in the ad itself.
3. What is Pay Per Click? Prior to example, we explained that online marketing is a cheap and effective method rather than offline marketing in today's time.
4. Targeted Audiences can be accessed through PPC, which gives you the same clients in the business, which benefit you.
5. In Pay Per Click, you do not need to carry millions of budgets. Even if you have a low budget, you can still show your ad accordingly.

Pricing of Pay Per Click

What is Pay Per Click? What are its uses and benefits? You must have understood well. Let us now talk about how its value is determined in PPC?

Generally PPC price depends on two factors,

• Location
• Keyword

The location in the location is that the person is searching from which area, like if your advertisement is for countries like Bhutan Pakistan Bangladesh, then you do not have to spend more for advertising, but if you are interested in any major country like America, Dubai, If you want to work on UK, Canada, then you may have to advertise expensive advertising.

There is also PPC pricing based on Keyword. If your keyword is related to Loan, Insurance, Health, then you need to run a good price advertisement otherwise you can run your ads cheaply by focusing on Low CPC Keywords.

If you want to run PPC ads, then tell you Google Adword, Yahoo Search Marketing, Microsoft Ad center is the main three network operator.

So friends were Pay Per Click? how does it work ? What are the benefits? All information related to Hopefully the information related to PPC will be helpful for you. If you have any questions related to Pay Per Click, then you can ask us free to comment box or mail.

How to Reduce Website or Blog Loading Speed

As a user, you will always want to open the blog or website which is loading speed, that means that the blog is open quickly. You do not have to wait 10 sec, 15 sec to read the information given on it.   Today, users have no patience for websites with poor load speeds or performance. If your blog takes more time to load, people will move to another blog by pressing the back button from your blog.  In addition to Visitors, Search Engine also likes the blog whose loading time is low, so in today's post, I am going to tell you how to increase the loading speed of Blog Spot blog. Importance of Website Load Time Since 2010, Google has added page load speed to its ranking algorithm. The faster your website loads, the more it is the user experience. In 2010, Google said that only 1% of search engine results were affected by the page speed ranking signal. Google has also clarified this, if your content is the best, slow load time will not affect your ranking much.

Note: The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

Not only in the search engine ranking but also in user experience I have too much importance of Page Speed. One study has found that 40% of web users will not go back to that website, if that site loads, it takes longer than 4 seconds. More than 47% of internet users expect a web page to be loaded within 2 seconds.

Keeping this in mind, you have to optimize your blog in such a way as to reduce its load time.

So far we have come to know that our blog has to reduce the loading speed, but first of all how to check the speed of our site or how to find out what our site's loading speed is?

Online There are so many tools, such as GTmetrix, PageSpeed ​​Insights, Pingdom Tools, Web PageTest etc. With the help of which you can check the speed of your blog and why the site load time is high, it gives us full information about it.

PageSpeed ​​Insights:

Google's Pagespeed Insights tool is the most popular tool for speed checking of your blog. Most bloggers must know or use this tool.  This tool tells you how many percent of your blog's speed is optimized for both desktop and mobile, by analyzing your blog's URL and giving us some suggestions below to improve your page speed.  There's also a Chrome extension for Pagespeed Insights that you can install in your browser and check the speed of the blog.

Here if your blog's Mobile and Desktop Optimization is more than score 85 (out of 100), then your blog speed is well optimized. You do not need to do anything more.

Pingdom is another popular website that checks your page loading time and gives you overview about the overall performance of your site. Here's the page load time of OyePandeyji blog which is 3.54 second, this is not so special. It tells you which element takes more time to load in your page, as well as the idea of ​​external script which takes maximum time to load.

How to Improve Blog speed

With so many pugins in WordPress blog that make our work easy, Blogger is Google's service on which we do not have access and there are limited features. To improve the loading speed of your BlogSpot blog, you have to follow all the tips below as well.

1: Use Fast Loading Template

The speed of your blog depends largely on you, which theme / template you have used. On the Internet you will find many free and paid templates but before using template you must definitely review whether it is SEO friendly, fast loading, mobile friendly or not. When you create a blog, select a good template and use the same template for a long time, because repeated changes to the template in the search engine ranking and it has many other risks.

2: Remove Unwanted Widgets

Whenever you upload a template to your Blogger blog by default, many widgets like search box, archive, visitors count, tags, featured post etc will appear in the sidebar and footer. The more widgets you use, the effect will also be on your loading speed. So you should use only the widgets which are more important such as recent post, popular post, social media follow button and category. I also use some of these select widgets in the sidebar in my blog, besides, I do not use any widgets in the footer as well.

3: Minimum Post on Homepage

The speed of the Home page and content page of Blog changes, you reduce the number of post to reduce the speed of the home page. I would recommend to show you 5-6 post.

To change the number of posts being displayed on the Blogger homepage, you can go to blogger setting and click on Post, comment and sharing. assign post to

4: Compress Images

Images take a lot of bandwidth to be loaded, due to this the loading speed of your blog is reduced. You can increase the speed of the blog by up to 50% by simply optimizing images or compressing them. For image compression you will find many tools online such as CompressJPEG, ImageOptimizer, compressor.io but I use the PersonalTinyPNG tool. Using these tools, you can compress images to 70-80%, but this will not affect the quality of your images. How much is the size of the main image (KB or MB) in the blog post? Ideally, the smaller the size of the image, it is good for your blog speed, but within the blog post, you try to keep the image size at maximum 50kb.

5: Avoid Too Many Ads

Too much ads can slow down your site. Generally, in order to show advertisements within the post on the blogger, you have to put an AdSense Ad unit in every post, this ad is made of JavaScript, so using more ads will slow the loading speed of your blog.

6: Use Minimum CSS and JS

Use at least javascript and CSS on your blog, therefore do not use unnecessary popup, subscriber widget, Facebook like widget, Twitter timeline widget such as heavy JavaScript, CSS code.

7: Compress codes

By compressing the JavaScript, HTML, CSS code you are using in your blog, you can improve the blog speed. An uncompressed code may be nice to look at you, but it causes the webpage to load slowly for users. You can compress your blog's code using the HTML Compressor tool. Once the code is compressed, this site will show you how much size you have saved. This site will notify you if any changes to your code are necessary. You can use the Code Beautifier tool to restore your compress code again.

You must follow the tips given above to increase your blog's loading speed. Along with improving your blog speed, you will be able to increase the bounce rate, search traffic and earning too.

Hopefully after reading this post you will be able to improve the blog speed. If you have any questions right now then you can ask in the comment below. If you like, share this post with your friends in social media.

What is Off Page SEO?

Off Page SEO is also called "Off-Site SEO"? According to MOZ - All the work done outside the website whose results read on the search engine's Result Page [SERP] ranking, is called Off Page SEO. Those that you do from your page do SEO. This means that SEO is not what we do on our post page. After publishing the post, they also get out of their blog. Example that you can easily understand. e.g. Social Media Sharing, Commenting, Guest Post, Directory Submission, Etc.

All social media sites such as Facebook, Twitter, Instagram, Pinterest, Linked In, Etc. But make a profile of your website and keep updating it constantly. Also after publishing the article, immediately share it on all social sites. Visit guest blogs related to your blog and write a guest post. What is Guest Post? How to write a guest post? To make a backlink, comment in other popular blogs. By doing this, your post will become Off Page SEO.

How to Off Page SEO?

Off Page SEO is as important as the On Page SEO blog post. If you want to increase traffic to your blog, then it is important that you have Off Page SEO in all your blog posts. So let's learn how to do Off Page SEO.

i) Social Media Engagement

Social Media is a very large platform. From here you can reach your business, website or blog. In today's time almost all people will be found on social media sites. So social media is a good option to reach your blog post as many people as possible.

If you want to make your blog, website, YouTube channel or business popular, then you have to be proactive on social media sites. Create a profile of your business, website or blog on all social media sites and add URL / Link to your blog.

Facebook, Twitter, Linked In, Pinterest, Instagram, Etc. Just create your business profile on all social sites like Tech Hindi knowledge. After that enter your blog or business's exact information. So that people stay Trust on you and on your business. Enter the link (URL) of your blog or website.

You can get backlink by putting a blog / website link on the social sites. With the help of which will increase traffic to your blog. Keep in mind that just by creating profiles on social sites, traffic does not increase, you have to be active on social sites. regular posting. Make at least 2 to 4 posts on social website daily related to your business.

ii) Social Bookmarking Sites

Social bookmarking sites also increase traffic to the blog or website. Just like social media sites are social bookmarking sites. If you add a link to your blog here, then you get a High Quality Backlink from here. So you can increase your traffic significantly from social bookmarking sites like this.

Let us know that on social bookmarking sites we can share our blog content, articles, posts. And many professional bloggers use social bookmarking sites. By doing so, the traffic of the blog or website increases up to several times. That's why I would recommend that you also share your content, articles, post on all bookmarking sites.

Social Bookmarking Sites such as - Pinterest, StumbleUpon, Delicious, Digg, Etc. But you can make your blog website or business profile. And share it with your content such as posts, articles, images, videos, etc. It has the most popular interest in this. Maybe you know about Pinterest already.

In Pinterest, you can share images, which can add links to your blog or website, which helps in increasing traffic. In this way, you can create profiles of your business or website on all bookmarking sites and share your content in it. Doing so will cause traffic to increase your block.

iii) Article Submission

Article Submission is a great and best way to Off Page SEO This leads to a significant increase in traffic to the blog. Submitting an article gives us a high quality backlink and is traffic in the traffic index of the blog. After publishing mostly blogger posts, article submissions are definitely done because they know how much they will benefit from it.

There are hundreds of millions of views on the article submission website every day, think about how much traffic you can get from the site if you submit your article on that website and add links. If you come to your website, even 5% of that article submissions website will benefit you. That's why I would like to tell you that whenever you publish the post in your blog, then after that please share the article submission website.

Article Submission Websites like - brighthub.com, magportal.com, ehow.com, hubpages.com, etc. You can submit your posts / articles in In this you can also give a link to this blog to your website. Just keep in mind that your content should be unique, and be of high quality, so that your article is easily approved. Low quality content and keywords with keyword sterling are rejoined, so choose the right category, write high quality content and write good titles.

iv) Blog Directory Submission

Blog Directory Submission is always the best way to create High Quality Backlink. If you want to create high quality backlinks on your blog, start submitting your blog to the Blog Directory. Doing this will increase the traffic of your blog. Choose a great and high PR Blog Directory. And submit your blog to it.

Some popular blog directories like elecdir.com, somuch.com, cipinet.com, networkedblogs.com, etc. Are. You can submit these to your blog. Choosing the right blog directory and the right category is very important. So submit the blog, choose the right category. So that your blog is approved in that directory.

v) Search Engine Submission

All you know about Search Engine submission. If you are a blogger or you have a website then you must have submitted your blog to search engine webmaster tools. If not, then do it, because it is very important. This will increase the rank of your blog and traffic will increase. This is a great way to bring unique traffic to a blog.

Search engine submissions like - google, yahoo, bing, yandex, etc. is. Submit to your blog or website on webmaster tools of all these search engines. Most bloggers often mistake their blogs just to submit to Google Search Console, besides other search engines do not do on webmaster tools. Do not make such a mistake at all. Submit your website or blog to all search engine's webmaster tools.

If you want to earn money with adsense help from your blog So by creating a blog, writing content will not work. The presence of organic traffic is also very important. You write good content on your blog, write SEO friendly content, write high quality content, but if organic traffic is not coming, you will not be able to make money from AdSense. That's why we need more organic traffic at our blog or website. So I would recommend to you that submit your blog to all the search engines' webmaster tools.

vi) Forum Submission

By submitting a forum, you can increase traffic to your block. Now the question arises, what is the form submission? Forum means platform. Meaning a place where people answer questions. You can also ask questions at such a place or answer the questions you have asked. If we want an answer to any question related to AdSense, then we will go to the AdSense Forum.

You go to the forum related to your blog niche and answer the questions asked on it as well as add links to your articles. Make a good connection with their community. Answer people's questions correctly and in every answer, add links to related articles. And at the same time you can also give your feedback. Regularly stay active on that form, answer the questions as soon as possible. With that, your image will be good on that forum, people will grow trust on your blog and you will get high quality backlinks too.

Form submissions - adsense.com/forum, blogger.com/forum, flickr.com/help/forum, addthis.com/forum, etc. Are. There are many such Search Forum types. You join a blog with a related form. And make a good connection with their community, give the right answers to people's questions. This will increase the traffic of your block.

vii) Question And Answer Sites

Many Popular and Successful Bloggers answer answers to questions asked by people on Question Answers, and share links to their blog articles on there. Doing this helps others and they get a high quality backlink, increasing traffic of their blocks. Most of the bloggers follow this trick. This is a great way to get high traffic on your website or blog.

There are many questionable websites on the internet such as quora.com, answer.yahoo.com, ask.com, askville.com, etc. This is a few popular question-answer websites, besides many more questions, you can find them, you can join them. And answer questions related to the niche of your blog, as well as add links to your articles.

viii) Media Submission

Media Submission is also a great way to increase traffic to your blog. All Popular and Successful Bloggers adopt this approach to increase the traffic of the block. You can also submit your blog's media such as video content and images so that you get backlinks as well as traffic. You can share your block's media such as videos and images on different video sharing and image sharing sites.

Media Submission Sites like - YouTube.com, Dailymotion.com, vimeo.com, flickr.com, Instagram.com, Pinterest.com, thumblr.co., Etc. These are all media submission sites. Where you can share videos and images. These are some of the popular media submission sites, besides many more media submission sites.