What is Pay Per Click (PPC)

Everyone in this era of internet wants to make their business online, everyone has to be two step ahead of their fellow businessman, so in this increasingly growing technology, Digital Marketing has an important role. Today we will give you a detailed description of What is Pay Per Click? Why is PPC used? What are the advantages of PPC? Will make all aspects of it If you are an businessman or blogger and want to promote your product and service online, then this information will prove to be very important to you. What is Pay Per Click? But before talking in detail, talk about Marketing. As we all know, any online or offline business can not run without any marketing. If you sell any of your services or products then you need marketing, so that everyone can know about you. For which we take all kinds of paths and have to spend a lot of time.

Talking of Offline Marketing, we have often seen many types of posters, banners, billboards etc. around us. Many times people also use advertisements like speakers or radio. But all these marketing paths have become old over time, which have more expenditure but less benefit. Because of which, the focus of all the people is now on online marketing, which is cheaper and the best option is to keep your ad in front of others.

Maybe there is a question in your mind about online marketing cheaper options? Before proceeding, explain to you that inline marketing, you have to pay a fixed amount, even if someone looks at the advertisement to buy your service or not. It is not necessary in offline marketing that the person watching the advertisement wishes in your product or service, but in online marketing you have a special option that you can show your ad to people who are looking for products like yours Or do they need a service like yours? The advantage of this is that your advertising reaches the right people, and instead of the expenditure on your advertising, you are more likely to get clients.

If you understand this with an example, suppose your company makes beauty cream for women, which is specially for women of 30 to 40 years of age. In this case, if you advertise your cream offline, your hoardings, pamplats and banners will not necessarily be seen in front of women and men will also be seen in front of women and women and children besides women of that particular age. So in such a way, you were able to focus on the special class, which would have benefited you? But if you do this promotion online, then you have many options that you can focus on any particular local area, age, gender, from which there is a possibility of showing more interest to your ad.

With the information given so far in the article, you all may have realized that PPC is the link between pay per click and online marketing. Without which online advertising is not possible. You must have seen PPC Advertising very closely in your daily life. Let us show how ..

Whenever you search your query on Google, there are always some links in results that are always received, on which a small AD comes in the side. That is, a company or website is advertising its service or product. The path that the company or website has adopted to bring its link up is called PPC or Pay Per Click in the world of digital marketing.

If you understand What is Pay Per Click, then we can easily mean that pay per click is an ad for which you only have to pay when someone clicks on your ad or otherwise.

Use of Pay Per Click

Use of Pay Per Click can be done by you or any ordinary person to easily sell any of your service or product for which no special skill is required. PPC is being used by large companies to sell their products, so many big institutions in today's time are also seen using PPC for their promotion. Pay per click is not limited to this, but in today's time, the path of political parties has become a way of preaching. If you are a blogger and want to bring your blog without any SEO or you think that on a particular article you can help people with the help of advertising, you can still choose Pay Per Click.

If you look at the benefits of paying per click, it is helpful in many ways, like: 

1. If you are a blogger then you will know how much effort and time is needed in SEO, after which the blog is able to rank in the search engine and even after that its ranking is never stable. In such a situation, if you want to keep your blog at the top, PPC is very beneficial for you.

2. We all know that Google's algorithm updates are being updated from time to time, which makes our blog ever come down and down. In this case, if you use PPC, you do not need to see the rank of your blog, it will always be visible in the ad itself.
3. What is Pay Per Click? Prior to example, we explained that online marketing is a cheap and effective method rather than offline marketing in today's time.
4. Targeted Audiences can be accessed through PPC, which gives you the same clients in the business, which benefit you.
5. In Pay Per Click, you do not need to carry millions of budgets. Even if you have a low budget, you can still show your ad accordingly.

Pricing of Pay Per Click

What is Pay Per Click? What are its uses and benefits? You must have understood well. Let us now talk about how its value is determined in PPC?

Generally PPC price depends on two factors,

• Location
• Keyword

The location in the location is that the person is searching from which area, like if your advertisement is for countries like Bhutan Pakistan Bangladesh, then you do not have to spend more for advertising, but if you are interested in any major country like America, Dubai, If you want to work on UK, Canada, then you may have to advertise expensive advertising.

There is also PPC pricing based on Keyword. If your keyword is related to Loan, Insurance, Health, then you need to run a good price advertisement otherwise you can run your ads cheaply by focusing on Low CPC Keywords.

If you want to run PPC ads, then tell you Google Adword, Yahoo Search Marketing, Microsoft Ad center is the main three network operator.

So friends were Pay Per Click? how does it work ? What are the benefits? All information related to Hopefully the information related to PPC will be helpful for you. If you have any questions related to Pay Per Click, then you can ask us free to comment box or mail.

How to Reduce Website or Blog Loading Speed

As a user, you will always want to open the blog or website which is loading speed, that means that the blog is open quickly. You do not have to wait 10 sec, 15 sec to read the information given on it.   Today, users have no patience for websites with poor load speeds or performance. If your blog takes more time to load, people will move to another blog by pressing the back button from your blog.  In addition to Visitors, Search Engine also likes the blog whose loading time is low, so in today's post, I am going to tell you how to increase the loading speed of Blog Spot blog. Importance of Website Load Time Since 2010, Google has added page load speed to its ranking algorithm. The faster your website loads, the more it is the user experience. In 2010, Google said that only 1% of search engine results were affected by the page speed ranking signal. Google has also clarified this, if your content is the best, slow load time will not affect your ranking much.

Note: The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

Not only in the search engine ranking but also in user experience I have too much importance of Page Speed. One study has found that 40% of web users will not go back to that website, if that site loads, it takes longer than 4 seconds. More than 47% of internet users expect a web page to be loaded within 2 seconds.

Keeping this in mind, you have to optimize your blog in such a way as to reduce its load time.

So far we have come to know that our blog has to reduce the loading speed, but first of all how to check the speed of our site or how to find out what our site's loading speed is?

Online There are so many tools, such as GTmetrix, PageSpeed ​​Insights, Pingdom Tools, Web PageTest etc. With the help of which you can check the speed of your blog and why the site load time is high, it gives us full information about it.

PageSpeed ​​Insights:

Google's Pagespeed Insights tool is the most popular tool for speed checking of your blog. Most bloggers must know or use this tool.  This tool tells you how many percent of your blog's speed is optimized for both desktop and mobile, by analyzing your blog's URL and giving us some suggestions below to improve your page speed.  There's also a Chrome extension for Pagespeed Insights that you can install in your browser and check the speed of the blog.

Here if your blog's Mobile and Desktop Optimization is more than score 85 (out of 100), then your blog speed is well optimized. You do not need to do anything more.

Pingdom is another popular website that checks your page loading time and gives you overview about the overall performance of your site. Here's the page load time of OyePandeyji blog which is 3.54 second, this is not so special. It tells you which element takes more time to load in your page, as well as the idea of ​​external script which takes maximum time to load.

How to Improve Blog speed

With so many pugins in WordPress blog that make our work easy, Blogger is Google's service on which we do not have access and there are limited features. To improve the loading speed of your BlogSpot blog, you have to follow all the tips below as well.

1: Use Fast Loading Template

The speed of your blog depends largely on you, which theme / template you have used. On the Internet you will find many free and paid templates but before using template you must definitely review whether it is SEO friendly, fast loading, mobile friendly or not. When you create a blog, select a good template and use the same template for a long time, because repeated changes to the template in the search engine ranking and it has many other risks.

2: Remove Unwanted Widgets

Whenever you upload a template to your Blogger blog by default, many widgets like search box, archive, visitors count, tags, featured post etc will appear in the sidebar and footer. The more widgets you use, the effect will also be on your loading speed. So you should use only the widgets which are more important such as recent post, popular post, social media follow button and category. I also use some of these select widgets in the sidebar in my blog, besides, I do not use any widgets in the footer as well.

3: Minimum Post on Homepage

The speed of the Home page and content page of Blog changes, you reduce the number of post to reduce the speed of the home page. I would recommend to show you 5-6 post.

To change the number of posts being displayed on the Blogger homepage, you can go to blogger setting and click on Post, comment and sharing. assign post to

4: Compress Images

Images take a lot of bandwidth to be loaded, due to this the loading speed of your blog is reduced. You can increase the speed of the blog by up to 50% by simply optimizing images or compressing them. For image compression you will find many tools online such as CompressJPEG, ImageOptimizer, compressor.io but I use the PersonalTinyPNG tool. Using these tools, you can compress images to 70-80%, but this will not affect the quality of your images. How much is the size of the main image (KB or MB) in the blog post? Ideally, the smaller the size of the image, it is good for your blog speed, but within the blog post, you try to keep the image size at maximum 50kb.

5: Avoid Too Many Ads

Too much ads can slow down your site. Generally, in order to show advertisements within the post on the blogger, you have to put an AdSense Ad unit in every post, this ad is made of JavaScript, so using more ads will slow the loading speed of your blog.

6: Use Minimum CSS and JS

Use at least javascript and CSS on your blog, therefore do not use unnecessary popup, subscriber widget, Facebook like widget, Twitter timeline widget such as heavy JavaScript, CSS code.

7: Compress codes

By compressing the JavaScript, HTML, CSS code you are using in your blog, you can improve the blog speed. An uncompressed code may be nice to look at you, but it causes the webpage to load slowly for users. You can compress your blog's code using the HTML Compressor tool. Once the code is compressed, this site will show you how much size you have saved. This site will notify you if any changes to your code are necessary. You can use the Code Beautifier tool to restore your compress code again.

You must follow the tips given above to increase your blog's loading speed. Along with improving your blog speed, you will be able to increase the bounce rate, search traffic and earning too.

Hopefully after reading this post you will be able to improve the blog speed. If you have any questions right now then you can ask in the comment below. If you like, share this post with your friends in social media.

What is Off Page SEO?

Off Page SEO is also called "Off-Site SEO"? According to MOZ - All the work done outside the website whose results read on the search engine's Result Page [SERP] ranking, is called Off Page SEO. Those that you do from your page do SEO. This means that SEO is not what we do on our post page. After publishing the post, they also get out of their blog. Example that you can easily understand. e.g. Social Media Sharing, Commenting, Guest Post, Directory Submission, Etc.

All social media sites such as Facebook, Twitter, Instagram, Pinterest, Linked In, Etc. But make a profile of your website and keep updating it constantly. Also after publishing the article, immediately share it on all social sites. Visit guest blogs related to your blog and write a guest post. What is Guest Post? How to write a guest post? To make a backlink, comment in other popular blogs. By doing this, your post will become Off Page SEO.

How to Off Page SEO?

Off Page SEO is as important as the On Page SEO blog post. If you want to increase traffic to your blog, then it is important that you have Off Page SEO in all your blog posts. So let's learn how to do Off Page SEO.

i) Social Media Engagement

Social Media is a very large platform. From here you can reach your business, website or blog. In today's time almost all people will be found on social media sites. So social media is a good option to reach your blog post as many people as possible.

If you want to make your blog, website, YouTube channel or business popular, then you have to be proactive on social media sites. Create a profile of your business, website or blog on all social media sites and add URL / Link to your blog.

Facebook, Twitter, Linked In, Pinterest, Instagram, Etc. Just create your business profile on all social sites like Tech Hindi knowledge. After that enter your blog or business's exact information. So that people stay Trust on you and on your business. Enter the link (URL) of your blog or website.

You can get backlink by putting a blog / website link on the social sites. With the help of which will increase traffic to your blog. Keep in mind that just by creating profiles on social sites, traffic does not increase, you have to be active on social sites. regular posting. Make at least 2 to 4 posts on social website daily related to your business.

ii) Social Bookmarking Sites

Social bookmarking sites also increase traffic to the blog or website. Just like social media sites are social bookmarking sites. If you add a link to your blog here, then you get a High Quality Backlink from here. So you can increase your traffic significantly from social bookmarking sites like this.

Let us know that on social bookmarking sites we can share our blog content, articles, posts. And many professional bloggers use social bookmarking sites. By doing so, the traffic of the blog or website increases up to several times. That's why I would recommend that you also share your content, articles, post on all bookmarking sites.

Social Bookmarking Sites such as - Pinterest, StumbleUpon, Delicious, Digg, Etc. But you can make your blog website or business profile. And share it with your content such as posts, articles, images, videos, etc. It has the most popular interest in this. Maybe you know about Pinterest already.

In Pinterest, you can share images, which can add links to your blog or website, which helps in increasing traffic. In this way, you can create profiles of your business or website on all bookmarking sites and share your content in it. Doing so will cause traffic to increase your block.

iii) Article Submission

Article Submission is a great and best way to Off Page SEO This leads to a significant increase in traffic to the blog. Submitting an article gives us a high quality backlink and is traffic in the traffic index of the blog. After publishing mostly blogger posts, article submissions are definitely done because they know how much they will benefit from it.

There are hundreds of millions of views on the article submission website every day, think about how much traffic you can get from the site if you submit your article on that website and add links. If you come to your website, even 5% of that article submissions website will benefit you. That's why I would like to tell you that whenever you publish the post in your blog, then after that please share the article submission website.

Article Submission Websites like - brighthub.com, magportal.com, ehow.com, hubpages.com, etc. You can submit your posts / articles in In this you can also give a link to this blog to your website. Just keep in mind that your content should be unique, and be of high quality, so that your article is easily approved. Low quality content and keywords with keyword sterling are rejoined, so choose the right category, write high quality content and write good titles.

iv) Blog Directory Submission

Blog Directory Submission is always the best way to create High Quality Backlink. If you want to create high quality backlinks on your blog, start submitting your blog to the Blog Directory. Doing this will increase the traffic of your blog. Choose a great and high PR Blog Directory. And submit your blog to it.

Some popular blog directories like elecdir.com, somuch.com, cipinet.com, networkedblogs.com, etc. Are. You can submit these to your blog. Choosing the right blog directory and the right category is very important. So submit the blog, choose the right category. So that your blog is approved in that directory.

v) Search Engine Submission

All you know about Search Engine submission. If you are a blogger or you have a website then you must have submitted your blog to search engine webmaster tools. If not, then do it, because it is very important. This will increase the rank of your blog and traffic will increase. This is a great way to bring unique traffic to a blog.

Search engine submissions like - google, yahoo, bing, yandex, etc. is. Submit to your blog or website on webmaster tools of all these search engines. Most bloggers often mistake their blogs just to submit to Google Search Console, besides other search engines do not do on webmaster tools. Do not make such a mistake at all. Submit your website or blog to all search engine's webmaster tools.

If you want to earn money with adsense help from your blog So by creating a blog, writing content will not work. The presence of organic traffic is also very important. You write good content on your blog, write SEO friendly content, write high quality content, but if organic traffic is not coming, you will not be able to make money from AdSense. That's why we need more organic traffic at our blog or website. So I would recommend to you that submit your blog to all the search engines' webmaster tools.

vi) Forum Submission

By submitting a forum, you can increase traffic to your block. Now the question arises, what is the form submission? Forum means platform. Meaning a place where people answer questions. You can also ask questions at such a place or answer the questions you have asked. If we want an answer to any question related to AdSense, then we will go to the AdSense Forum.

You go to the forum related to your blog niche and answer the questions asked on it as well as add links to your articles. Make a good connection with their community. Answer people's questions correctly and in every answer, add links to related articles. And at the same time you can also give your feedback. Regularly stay active on that form, answer the questions as soon as possible. With that, your image will be good on that forum, people will grow trust on your blog and you will get high quality backlinks too.

Form submissions - adsense.com/forum, blogger.com/forum, flickr.com/help/forum, addthis.com/forum, etc. Are. There are many such Search Forum types. You join a blog with a related form. And make a good connection with their community, give the right answers to people's questions. This will increase the traffic of your block.

vii) Question And Answer Sites

Many Popular and Successful Bloggers answer answers to questions asked by people on Question Answers, and share links to their blog articles on there. Doing this helps others and they get a high quality backlink, increasing traffic of their blocks. Most of the bloggers follow this trick. This is a great way to get high traffic on your website or blog.

There are many questionable websites on the internet such as quora.com, answer.yahoo.com, ask.com, askville.com, etc. This is a few popular question-answer websites, besides many more questions, you can find them, you can join them. And answer questions related to the niche of your blog, as well as add links to your articles.

viii) Media Submission

Media Submission is also a great way to increase traffic to your blog. All Popular and Successful Bloggers adopt this approach to increase the traffic of the block. You can also submit your blog's media such as video content and images so that you get backlinks as well as traffic. You can share your block's media such as videos and images on different video sharing and image sharing sites.

Media Submission Sites like - YouTube.com, Dailymotion.com, vimeo.com, flickr.com, Instagram.com, Pinterest.com, thumblr.co., Etc. These are all media submission sites. Where you can share videos and images. These are some of the popular media submission sites, besides many more media submission sites.

Top On Page SEO Techniques For Better Ranking on Google in 2019

On Page SEO: On-page optimization is extremely important for ranking your article in Google or other search engines. This is a major factor in getting more traffic on the blog. If you want to know on-page SEO and how to implement on-page optimization techniques in your blog post, then you will read this article.

Which keyword do you want to rank on an article?

How many clicks do you have on your post in the Search Engine?

How long will a visitor spend in your blog?

It all depends on the on-page SEO and in order to rank in Google, all these factors are very important. According to Google Rank Brain algorithm, where your post will rank, it also depends on these factors.

SEO (Search Engine Optimization) is mainly of 2 types.

1. On-Page SEO

2. Off-Page SEO

On-page optimization, along with other off-page SEO factors such as social share, domain authority, backlinks are essential for getting a ranking on search engine, but the most important of these are on-page optimization.

What is On-Page SEO?

Optimizing any web page or blog post in order to rank correctly in the search engine is called on-page SEO. While writing an article, we have to pay attention to many factors such as keeping title as attractive, doing keyword placement, improving content quality, using proper headings etc.

The more searchable your blog post will be, the higher the chances of rank in its search engine (Google, Yahoo etc). 

Through On-Page SEO, we help search engines know what our content is about and our post will show for the keyword search engine.

On-Page SEO Techniques 2019

Today I am going to share with you the advance techniques of on-page SEO, from which you can get the best results by implementing on your blog or Website.

1. High-Quality Content

Any SEO strategy will work only when the content of your blog is good. The first and most important factor to rank in Google is your content.

- A content high quality happens only when the information given in it is 100% correct, write the article in detail so that visitors can get answers to all the questions related to that subject, engage more with the post and improve your writing skills. .

Suppose: Suppose your blog post is ranking on the first page in Google, but if your content is not good, then whatever visitors click on your link, they will quickly come out of the blog by pressing the back button. It will start to get worse and it will go back in search results.

- The quality of the blog post along with the quality of length is also important to rank in Google. It has been seen, most of Google's longest content on the first page of Google's rank.

Try to keep the length 1000+ word of your blog post, that does not mean that you increase the unnecessary content and stuffing in post. The larger the content, you can use keywords more, which is good for your blog post SEO.

2. User Experience

If the user experience of your blog is good then frequent visitors will come to your site. Keep these things in mind to improve the user experience of your blog:

• Use a good theme that is responsive (Mobile friendly site).
• The letters in the article should be prominent so that the readability is good.
• Remove popups from blog.
• Open in links new window given in the blog post.
• Remove broken links from blog.

3. Blog Post Title

The title of your blog post for On-Page SEO is a very important factor. Your post title will be as good and attractive as people will get more clicks on your links, i.e. CTR will improve. This will also increase the rank of your post.

What to do to make your blog post title attractive and SEO friendly?

• Use the Targeted keyword in the title of your blog.
• Try to keep title under 65 characters.
• Try to place your keyword in the beginning of a title.
• Use the modifier in the title (top, best, tutorial, guide, current-year "2019").
• Place the title in H1 tag; Do not use the H1 tag other than this.

Note: The importance of the keyword in the beginning of search engine is more. But every time you can not use targeted keywords in the beginning of the title.

4. Permalink Structure

Most bloggers do not give much importance to blog's permalink or URL, but this is the second most important thing to rank your post in Google.

Keep your blog post short and use your main keyword in it. It has been observed that short URLs (3-5 words) rank better in Google

Avoid these URLs: https://digitalmarketingblogsindia.blogspot.com/p=123

                     
Best Permalink Structure:

https://digitalmarketingblogsindia.blogspot.com/2019/06/what-is-search-engine-optimization-seo.html

5. Meta Description

Meta description is a small description given about your blog post. This is very important for SEO of your article.

When you search with any keyword in Google, the keyword search engine you enter will be highlighted in description. That means Google also shows that the keyword that should be in your meta description

Keep the Meta description unique, its length is 160 in character and use your main targeted keyword in it.

6. Image Optimization

By optimizing the image for SEO, you are telling the search engine about what your post is about and also you can get more traffic by ranking the image.

Here you can learn how to properly optimize an image?

Do not use targeted keyword in the main image of your blog post. By compressing the file size of the first image, you can reduce the loading speed of the blog and use the keyword in the Alt text of the image to make search engine friendly.

7. Blog Loading Speed

Your blog's speed on-page SEO is a big factor. If your site's loading speed is too high, then its chances of ranking in Google will also be very low.

If your blog loads more than 4 seconds, you can lose up to 65% of visitors. In Google's eyes it puts a negative effect on your blog.

According to Google Webmaster Central blog, after July 2018, page speed is also a significant ranking factor for mobile searches.

You can check your blog's loading speed at Pingdom, a site like GTMetrix.

Note: To increase the loading speed of your site, compress the image used in the blog, do not use the unnecessary image, do not use more posts or widgets in the homepage, Wordpress users can buy good hosting.

8. Keyword Placement

In order to tell which keywords will rank on your post search engine, we should use the targeted keyword in our post. But it is very important to know where to put keyword placements and keyword density in our post.

You can place keywords on your post here for Best SEO results:

• Use your main keyword in subheading (H2 tag).
• Use keyword in the first 1-2 lines of the article.
• Use LSI keywords in the middle of blog post.
• Use the keyword also in the last paragraph of the post.
• Put the density of the keyword in 2% to your post, more often the keyword goes into stuffing.

9. Internal Links

The main example of how internal links are important for your SEO is Wikipedia. The link to your other blog from your own blog is given in the internal link.

Internal links help increase the rank of your post, and traffic also comes at the other old post. This will reduce the bounce rate of your blog as the user will also visit your other content and will stay longer in your blog.  Use the anchor text while giving the internal link and use the keyword inside the anchor text.

Note: I would recommend you to do internal linking of 2 to 5 old related posts in every new post.

10. Outbound Links

"When you give a link to another site, it's called Outbound or External link."

In your article, external linking should be done wherever needed. The external link for SEO is an important factor.

Related pages should give Outbound Links only, it tells Google what topic your page is on. With this kind of link Google trusts your blog and it seems that your content is 100% genuine.

Note: Always give the external site external link, which means its DA (Domain Authority), PA (Page Rank).

11. Engaging Multimedia

Users just do not like to read text, if text is related to related image, video or infograph then it increases the value of your content.

Bounce rate and time on site This is the 2 important ranking factor to rank in Google. Google sees how long visitors are coming from search results , the more time user can spend time on your page, the better its ranking will be.

You have seen that I use video in many of my articles; you can also use high quality infograph as well as video. This will allow visitors to spend more time on your page so that dwell time increases.

I hope you have got complete information about on-page SEO techniques. You can find better results by implementing it in your blog.

What is Search Engine Optimization (SEO)

If you do not write as many quality and unique posts, if you do not have information about SEO or do not correctly SEO your post, then your post is of no use. The only way to get Organic Traffic on the blog / website is SEO (Search Engine Optimization). If you are a blogger then surely there will be many questions related to SEO such as what is SEO? Whether On-Page and Off Page SEO are called. In today's post we are going to know all these things.

Every blogger wants to have more organic traffic on his blog so that he can earn more income. More traffic will come to your blog only when every post on your blog will rank on the first page of search engine (Google), now you will have the question of which are the techniques and factors that Google Ranking Google Web Pages Is there. So in reality nobody knows what technology Google uses.

But there is a way in which you can bring every single post from your blog to the first page of Search Engine, which is called SEO (Search Engine Optimization). For that you have to do SEO optimization in every post correctly so that it can rank in Search Engine.

What is SEO

The complete form of SEO is Search Engine Optimization, a process that we can easily use to bring our website to the Top in the Search Engine, which will increase our traffic on our website. We try to understand this thing through a simple example.

When we search something on Google, Yahoo and Bing such as "What is SEO" then a long list comes up when you press Enter. All these results come from those websites and blogs who have written on their blog about What is SEO. Now Google shows results based on SEO, meaning that the result of the result that appears on No.1 is that SEO has been done very well, generally we prefer to read the results given by Google on the first page. If your blog posts are coming to Google on No.1, then your blog is more likely to grow with Organic Traffic.

Why are SEO important for a website

If you are reading this post, it means that you want to make your blog SEO better. Now let us know more about why SEO is important for SEO / Blog. Suppose You are a Blogger and Daily and High Quality Post on your blog. But if you do not do SEO well on those posts, people will not be able to access your post. In this case, your Unique and High Quality Post is not of any use. With SEO you get more and more Organic Traffic.

Types of seo- types of SEO

1. What is On Page SEO

This is such a practice that you can get more Organic Traffic by ranking every page of your website in the Search Engine. The following things come in here.

Page Titles
Meta Descriptions
Meta Tags
URL Structure
Content Optimization
H1, H2, H3, ... H6 Tags
Keyword Density
Image Optimization

2. What is Off page SEO

All work in off-page SEO is outside the blog. This is a practice in which we resort to any other website to increase traffic to our website. Like going to another website, commenting or writing a guest post and linking it to your website which is known as Back-link. Off page SEO is used to get as much back-link as possible. Sharing posts on Social Networking Sites and Guest Blogging come under Off page SEO.

Friends From this post we have learned that what is SEO and On-page SEO and Off Page SEO are called. SEO / Blogging is not a difficult task, if you take care of some things while writing articles, you can also get High Organic Traffic by SEO easily.

What Are The Different Types of Digital Marketing?

Yesterday i have create the blog on What is Digital Marketing. In today's blog i have written blog on different types of digital marketing. Now lets have a checked.

We can mainly divide Digital Marketing into two parts: offline marketing and online marketing. Now let's understand these two in detail:

Offline Digital Marketing:

Yes, offline marketing is also a part of digital marketing. This is a way to market digital devices, but it is not necessary that it is connected to the Internet.

In this category, many types of electronic devices can be used such as:

• Radio
• TV
• Mobile

Radio: This is the oldest way in this category in which people are communicating with their voices and music creatively. And amazingly, the popularity of the radio has not diminished, and this is the reason why the revenue of radio channels has increased steadily in the past 10 years and has become $ 470 million in 2018.

TV: We all are seeing advertising on TV from childhood. Some of these advertisements like Action School Shoes, Zandu Balm, and Washing Powder-Nirma etc. have settled in our memories. But since YouTube has come, people are now getting away from the TV. There are many problems in advertising on TV, this is very expensive for small businesses and apart from this, it can not be properly targeted while it is very easy in YouTube.

Mobile: Here we are talking about SMS marketing, which has now become less than the coming of the smartphone, but it can still be used today.

Online Digital Marketing:

It is also called Internet marketing, by its name it is known that such type of marketing is used in such digital devices which are connected to the Internet such as: Mobile, Laptop, and Computer etc.

Online marketing is also of several types, of which some of the categories are given below:

• Search Engine Marketing (SEM)
• Pay Per Click Advertising (PPC)
• Social Media Marketing (SMM)
• Content marketing
• Email marketing
• Affiliate marketing

Search Engine Optimization (SEO): This is a way to increase the quality of a website so that it can get better placement on the search engine.  Any website or blog is successful only if people visit it. It is not easy to bring traffic to your website, sometimes traffic is promoted through advertising, but if you want to get traffic free without any advertisement on your website, then you need to make your website search engine You have to optimize the content of your website so that it can be displayed on the search engine and it is done by SEO.

Search engine marketing (SEM): From SEO we bring traffic freely from search engines, SEM is a trended way in which traffic is obtained by advertising in search engines such as Google, Bing etc. 

Pay-Per-Click Advertising (PPC): This is a method of advertising that shows advertisements in the form of banners or text, and the advertiser has to pay the fixed price on every single click. A better example of this is that you can see on Google: Whenever you search something, some ads are displayed at the top and on the top of the page with results, they are actually PPC ads. This method is not only in the search engine but also the use of PPC ads on many websites.

Social Media Marketing (SMM): Social media marketing is a way to promote a website, product or service using social sites such as Facebook, WhatsApp, Instagram, YouTube etc.

Nowadays everyone uses social sites, but it has become an integral part of our life. In this way these social sites have become a great platform for marketing.

Content Marketing: This is a new way of marketing. High-quality and interesting content is created in which it can attract target audience and keep them in an engagement. The content here means the digital content that is:

• blog post
• video
• e-book
• Infographic
• podcast etc.

Its main purpose is to promote a brand, product or website to make the audience customer.

Email marketing: Yes, email marketing, it still works. Promotional e-mails are sent to many people at once. Its specialty is that it is easy and cheap.

Affiliate Marketing: In this, we promote the product or service of another person or brand and receive some commission upon getting sales.

In this blog i have mentioned all different types of Digital Marketing. You can learn and understand the types of Digital Marketing. 

What is Digital Marketing

Today's world is economic and also internet. Every person wants to touch the height of their business. And the main premise of business success is advertising the business. In the last Nine years, the ad has changed its appearance many times.

First people used to run their advertisements in such a place where most of the people were seen. TV commercials, radios and all the methods were implemented. In today's era, you will get the maximum number of people, then the place is social media or Internet. In such a situation, if you have to reach your advertising with hundreds of people, you will have to leave traditional marketing funds and move towards digital marketing. Through today's post, we will tell you what is digital marketing and how digital marketing is better than traditional marketing. Below is the details of What is digital marketing?

Here we will understand the combined term of digital marketing differently, so that we both understand the literal meaning of digital marketing. Digital means the internet, and marketing means marketing. Digital marketing is the process of presenting services related to your business and business to your customers through all the Internet (online). This process can be divided into several parts

1. Store summary or short details of your business and services in an advertisement.

2. Submit your ads in business listing, classified listing

3. Accessing published ads or articles to the target audience or consumers

Internet is a way , from where you can market your business very cheaply and effectively. At present, the internet is a repository of potential consumers. The more the people reach your ad through online internet marketing,

Digital marketing is a modern way of promoting and disseminating your business, with the result and strategy being controlled by you. By spending less money, you can reach more people on the Internet about your business and that globally

Why are so many users on the internet

Because digital marketing refers to online marketing, it is certain that without having a large number of internet users, we can not imagine digital marketing perceptions.

• For information about new products, services and locations
• To answer your questions
• For any help
• For information about a particular person
• Looking for new business opportunities
• To trade online
• To hire employees for your organization
• To pay online bill

Apart from above mention mentioned reason, there is other reasons also why people go online. Doing this saves both their time and money. It is easy for small businesses to reach people. Just as people reach other websites or web pages, they can reach your website or even your page, and the consumer on your website indicates the success of your business or website.

What are the benefits of digital marketing?

Below are some reasons of digital marketing is better then traditional marketing. Just have a look into this.

• Digital marketing is less costly
• We can analyze the data collected through this marketing.
• Control in digital marketing is in the hands of consumers
• Digital marketing is convenient
• Digital marketing gives you more satisfaction
• Digital marketing enhances the brand's loyalty
• Digital marketing speeds up sales process
• Digital marketing reduces all sales costs
• Digital marketing helps in the empowerment of the brand
• Digital marketing gets targeted results
• What comes in digital marketing

The following topics are considered as the keystone of digital marketing:

• The experience of consumers with all the pages of the website
• SEO (search engine optimization)
• Pay Per Click Advertising (Google adward)
• Use of social media to promote and disseminate business
• Access your business and your services to consumers through your articles
• Advertising your business through internet pay banner
• Publicize, disseminate and manage your brand on the internet through digital marketing
• Email Marketing
• Social Media Promotion - Social Media Marketing

We have a great hope that you would like our article very well. If you have any weakness in it or want to give your suggestion, then you must make the comment below. Apart from this, do not forget to share your thoughts with any comment. Please share this blog post as much as possible.