Everyone in this era of
internet wants to make their business online, everyone has to be two step ahead
of their fellow businessman, so in this increasingly growing technology,
Digital Marketing has an important role. Today we will give you a detailed description of What is Pay Per
Click? Why is PPC used? What are
the advantages of PPC? Will make all aspects of it If you are an businessman or
blogger and want to promote your product and service online, then this
information will prove to be very important to you. What is Pay Per Click?
But before talking in detail, talk about Marketing. As we all know, any
online or offline business can not run without any marketing. If you sell any
of your services or products then you need marketing, so that everyone can know
about you. For which we take all kinds of paths and have to spend a lot of
time.
Talking of Offline Marketing, we have often
seen many types of posters, banners, billboards etc. around us. Many times
people also use advertisements like speakers or radio. But all these marketing
paths have become old over time, which have more expenditure but less benefit.
Because of which, the focus of all the people is now on online marketing, which
is cheaper and the best option is to keep your ad in front of others.
Maybe there is a question
in your mind about online marketing cheaper options? Before proceeding, explain
to you that inline marketing, you have to pay a fixed amount, even if someone
looks at the advertisement to buy your service or not. It is not necessary in
offline marketing that the person watching the advertisement wishes in your
product or service, but in online marketing you have a special option that you
can show your ad to people who are looking for products like yours Or do they
need a service like yours? The advantage of this is that your advertising
reaches the right people, and instead of the expenditure on your advertising,
you are more likely to get clients.
If you understand this
with an example, suppose your company makes beauty cream for women, which is
specially for women of 30 to 40 years of age. In this case, if you advertise
your cream offline, your hoardings, pamplats and banners will not necessarily
be seen in front of women and men will also be seen in front of women and women
and children besides women of that particular age. So in such a way, you were
able to focus on the special class, which would have benefited you? But if you
do this promotion online, then you have many options that you can focus on any
particular local area, age, gender, from which there is a possibility of
showing more interest to your ad.
With the information given
so far in the article, you all may have realized that PPC is the link between
pay per click and online marketing. Without which online advertising is not
possible. You must have seen PPC Advertising very closely in
your daily life. Let us show how ..
Whenever you search your
query on Google, there are always some links in results that are always
received, on which a small AD comes in the side. That is, a company or website
is advertising its service or product. The path that the company or website has
adopted to bring its link up is called PPC or Pay Per Click in the world
of digital marketing.
If you understand What
is Pay Per Click, then we can easily mean that pay per click is an ad for which
you only have to pay when someone clicks on your ad or otherwise.
Use of Pay Per Click
Use of Pay Per Click can
be done by you or any ordinary person to easily sell any of your service or
product for which no special skill is required. PPC is being used by large
companies to sell their products, so many big institutions in today's time are
also seen using PPC for their promotion. Pay per click is not limited to this,
but in today's time, the path of political parties has become a way of preaching.
If you are a blogger and want to bring your blog without any SEO or
you think that on a particular article you can help people with the help of advertising,
you can still choose Pay Per Click.
If you look at the
benefits of paying per click, it is helpful in many ways, like:
1. If you are a blogger then you will know how much effort and time is needed in SEO, after which the blog is able to rank in the search engine and even after that its ranking is never stable. In such a situation, if you want to keep your blog at the top, PPC is very beneficial for you.
1. If you are a blogger then you will know how much effort and time is needed in SEO, after which the blog is able to rank in the search engine and even after that its ranking is never stable. In such a situation, if you want to keep your blog at the top, PPC is very beneficial for you.
2. We all know that Google's algorithm updates are being
updated from time to time, which makes our blog ever come down and down. In
this case, if you use PPC, you do not need to see the rank of your blog, it
will always be visible in the ad itself.
3. What is Pay Per Click? Prior to example, we explained that online marketing is a cheap and effective method rather than offline marketing in today's time.
4. Targeted Audiences can be accessed through PPC, which gives you the same clients in the business, which benefit you.
5. In Pay Per Click, you do not need to carry millions of budgets. Even if you have a low budget, you can still show your ad accordingly.
3. What is Pay Per Click? Prior to example, we explained that online marketing is a cheap and effective method rather than offline marketing in today's time.
4. Targeted Audiences can be accessed through PPC, which gives you the same clients in the business, which benefit you.
5. In Pay Per Click, you do not need to carry millions of budgets. Even if you have a low budget, you can still show your ad accordingly.
Pricing of Pay Per Click
What is Pay Per Click? What are its uses and benefits?
You must have understood well. Let us now talk about how its value is
determined in PPC?
Generally PPC price depends on two
factors,
- Location
- Keyword
The location in the
location is that the person is searching from which area, like if your
advertisement is for countries like Bhutan Pakistan Bangladesh, then you do not
have to spend more for advertising, but if you are interested in any major
country like America, Dubai, If you want to work on UK, Canada, then you may
have to advertise expensive advertising.
There is also PPC pricing
based on Keyword. If your keyword is related to Loan, Insurance, Health, then
you need to run a good price advertisement otherwise you can run your ads
cheaply by focusing on Low CPC Keywords.
If you want to run PPC
ads, then tell you Google Adword,
Yahoo Search Marketing, Microsoft Ad center is the main three network
operator.
So friends were Pay Per
Click? how does it work ? What are the benefits? All information related to
Hopefully the information related to PPC will be helpful for you. If you have
any questions related to Pay Per Click, then you can ask us free to
comment box or mail.




