What Are The Different Types of Digital Marketing?

Yesterday i have create the blog on What is Digital Marketing. In today's blog i have written blog on different types of digital marketing. Now lets have a checked.

We can mainly divide Digital Marketing into two parts: offline marketing and online marketing. Now let's understand these two in detail:

Offline Digital Marketing:

Yes, offline marketing is also a part of digital marketing. This is a way to market digital devices, but it is not necessary that it is connected to the Internet.

In this category, many types of electronic devices can be used such as:

• Radio
• TV
• Mobile

Radio: This is the oldest way in this category in which people are communicating with their voices and music creatively. And amazingly, the popularity of the radio has not diminished, and this is the reason why the revenue of radio channels has increased steadily in the past 10 years and has become $ 470 million in 2018.

TV: We all are seeing advertising on TV from childhood. Some of these advertisements like Action School Shoes, Zandu Balm, and Washing Powder-Nirma etc. have settled in our memories. But since YouTube has come, people are now getting away from the TV. There are many problems in advertising on TV, this is very expensive for small businesses and apart from this, it can not be properly targeted while it is very easy in YouTube.

Mobile: Here we are talking about SMS marketing, which has now become less than the coming of the smartphone, but it can still be used today.

Online Digital Marketing:

It is also called Internet marketing, by its name it is known that such type of marketing is used in such digital devices which are connected to the Internet such as: Mobile, Laptop, and Computer etc.

Online marketing is also of several types, of which some of the categories are given below:

• Search Engine Marketing (SEM)
• Pay Per Click Advertising (PPC)
• Social Media Marketing (SMM)
• Content marketing
• Email marketing
• Affiliate marketing

Search Engine Optimization (SEO): This is a way to increase the quality of a website so that it can get better placement on the search engine.  Any website or blog is successful only if people visit it. It is not easy to bring traffic to your website, sometimes traffic is promoted through advertising, but if you want to get traffic free without any advertisement on your website, then you need to make your website search engine You have to optimize the content of your website so that it can be displayed on the search engine and it is done by SEO.

Search engine marketing (SEM): From SEO we bring traffic freely from search engines, SEM is a trended way in which traffic is obtained by advertising in search engines such as Google, Bing etc. 

Pay-Per-Click Advertising (PPC): This is a method of advertising that shows advertisements in the form of banners or text, and the advertiser has to pay the fixed price on every single click. A better example of this is that you can see on Google: Whenever you search something, some ads are displayed at the top and on the top of the page with results, they are actually PPC ads. This method is not only in the search engine but also the use of PPC ads on many websites.

Social Media Marketing (SMM): Social media marketing is a way to promote a website, product or service using social sites such as Facebook, WhatsApp, Instagram, YouTube etc.

Nowadays everyone uses social sites, but it has become an integral part of our life. In this way these social sites have become a great platform for marketing.

Content Marketing: This is a new way of marketing. High-quality and interesting content is created in which it can attract target audience and keep them in an engagement. The content here means the digital content that is:

• blog post
• video
• e-book
• Infographic
• podcast etc.

Its main purpose is to promote a brand, product or website to make the audience customer.

Email marketing: Yes, email marketing, it still works. Promotional e-mails are sent to many people at once. Its specialty is that it is easy and cheap.

Affiliate Marketing: In this, we promote the product or service of another person or brand and receive some commission upon getting sales.

In this blog i have mentioned all different types of Digital Marketing. You can learn and understand the types of Digital Marketing. 

What is Digital Marketing

Today's world is economic and also internet. Every person wants to touch the height of their business. And the main premise of business success is advertising the business. In the last Nine years, the ad has changed its appearance many times.

First people used to run their advertisements in such a place where most of the people were seen. TV commercials, radios and all the methods were implemented. In today's era, you will get the maximum number of people, then the place is social media or Internet. In such a situation, if you have to reach your advertising with hundreds of people, you will have to leave traditional marketing funds and move towards digital marketing. Through today's post, we will tell you what is digital marketing and how digital marketing is better than traditional marketing. Below is the details of What is digital marketing?

Here we will understand the combined term of digital marketing differently, so that we both understand the literal meaning of digital marketing. Digital means the internet, and marketing means marketing. Digital marketing is the process of presenting services related to your business and business to your customers through all the Internet (online). This process can be divided into several parts

1. Store summary or short details of your business and services in an advertisement.

2. Submit your ads in business listing, classified listing

3. Accessing published ads or articles to the target audience or consumers

Internet is a way , from where you can market your business very cheaply and effectively. At present, the internet is a repository of potential consumers. The more the people reach your ad through online internet marketing,

Digital marketing is a modern way of promoting and disseminating your business, with the result and strategy being controlled by you. By spending less money, you can reach more people on the Internet about your business and that globally

Why are so many users on the internet

Because digital marketing refers to online marketing, it is certain that without having a large number of internet users, we can not imagine digital marketing perceptions.

• For information about new products, services and locations
• To answer your questions
• For any help
• For information about a particular person
• Looking for new business opportunities
• To trade online
• To hire employees for your organization
• To pay online bill

Apart from above mention mentioned reason, there is other reasons also why people go online. Doing this saves both their time and money. It is easy for small businesses to reach people. Just as people reach other websites or web pages, they can reach your website or even your page, and the consumer on your website indicates the success of your business or website.

What are the benefits of digital marketing?

Below are some reasons of digital marketing is better then traditional marketing. Just have a look into this.

• Digital marketing is less costly
• We can analyze the data collected through this marketing.
• Control in digital marketing is in the hands of consumers
• Digital marketing is convenient
• Digital marketing gives you more satisfaction
• Digital marketing enhances the brand's loyalty
• Digital marketing speeds up sales process
• Digital marketing reduces all sales costs
• Digital marketing helps in the empowerment of the brand
• Digital marketing gets targeted results
• What comes in digital marketing

The following topics are considered as the keystone of digital marketing:

• The experience of consumers with all the pages of the website
• SEO (search engine optimization)
• Pay Per Click Advertising (Google adward)
• Use of social media to promote and disseminate business
• Access your business and your services to consumers through your articles
• Advertising your business through internet pay banner
• Publicize, disseminate and manage your brand on the internet through digital marketing
• Email Marketing
• Social Media Promotion - Social Media Marketing

We have a great hope that you would like our article very well. If you have any weakness in it or want to give your suggestion, then you must make the comment below. Apart from this, do not forget to share your thoughts with any comment. Please share this blog post as much as possible.