Wednesday, June 26, 2019

Top On Page SEO Techniques For Better Ranking on Google in 2019


On Page SEO: On-page optimization is extremely important for ranking your article in Google or other search engines. This is a major factor in getting more traffic on the blog. If you want to know on-page SEO and how to implement on-page optimization techniques in your blog post, then you will read this article.



Which keyword do you want to rank on an article?

How many clicks do you have on your post in the Search Engine?
How long will a visitor spend in your blog?
It all depends on the on-page SEO and in order to rank in Google, all these factors are very important. According to Google Rank Brain algorithm, where your post will rank, it also depends on these factors.

SEO (Search Engine Optimization) is mainly of 2 types.

1. On-Page SEO
2. Off-Page SEO

On-page optimization, along with other off-page SEO factors such as social share, domain authority, backlinks are essential for getting a ranking on search engine, but the most important of these are on-page optimization.

What is On-Page SEO?

Optimizing any web page or blog post in order to rank correctly in the search engine is called on-page SEO. While writing an article, we have to pay attention to many factors such as keeping title as attractive, doing keyword placement, improving content quality, using proper headings etc.
The more searchable your blog post will be, the higher the chances of rank in its search engine (Google, Yahoo etc). 
Through On-Page SEO, we help search engines know what our content is about and our post will show for the keyword search engine.

On-Page SEO Techniques 2019

Today I am going to share with you the advance techniques of on-page SEO, from which you can get the best results by implementing on your blog or Website.

1. High-Quality Content

Any SEO strategy will work only when the content of your blog is good. The first and most important factor to rank in Google is your content.
- A content high quality happens only when the information given in it is 100% correct, write the article in detail so that visitors can get answers to all the questions related to that subject, engage more with the post and improve your writing skills. .

Suppose: Suppose your blog post is ranking on the first page in Google, but if your content is not good, then whatever visitors click on your link, they will quickly come out of the blog by pressing the back button. It will start to get worse and it will go back in search results.
- The quality of the blog post along with the quality of length is also important to rank in Google. It has been seen, most of Google's longest content on the first page of Google's rank.
Try to keep the length 1000+ word of your blog post, that does not mean that you increase the unnecessary content and stuffing in post. The larger the content, you can use keywords more, which is good for your blog post SEO.

2. User Experience

If the user experience of your blog is good then frequent visitors will come to your site. Keep these things in mind to improve the user experience of your blog:


  • Use a good theme that is responsive (Mobile friendly site).
  • The letters in the article should be prominent so that the readability is good.
  • Remove popups from blog.
  • Open in links new window given in the blog post.
  • Remove broken links from blog.

3. Blog Post Title

The title of your blog post for On-Page SEO is a very important factor. Your post title will be as good and attractive as people will get more clicks on your links, i.e. CTR will improve. This will also increase the rank of your post.

What to do to make your blog post title attractive and SEO friendly?

  • Use the Targeted keyword in the title of your blog.
  • Try to keep title under 65 characters.
  • Try to place your keyword in the beginning of a title.
  • Use the modifier in the title (top, best, tutorial, guide, current-year "2019").
  • Place the title in H1 tag; Do not use the H1 tag other than this.

Note: The importance of the keyword in the beginning of search engine is more. But every time you can not use targeted keywords in the beginning of the title.

4. Permalink Structure

Most bloggers do not give much importance to blog's permalink or URL, but this is the second most important thing to rank your post in Google.

Keep your blog post short and use your main keyword in it. It has been observed that short URLs (3-5 words) rank better in Google

Avoid these URLs: https://digitalmarketingblogsindia.blogspot.com/p=123
                     
Best Permalink Structure:

https://digitalmarketingblogsindia.blogspot.com/2019/06/what-is-search-engine-optimization-seo.html

5. Meta Description

Meta description is a small description given about your blog post. This is very important for SEO of your article.

When you search with any keyword in Google, the keyword search engine you enter will be highlighted in description. That means Google also shows that the keyword that should be in your meta description

Keep the Meta description unique, its length is 160 in character and use your main targeted keyword in it.

6. Image Optimization

By optimizing the image for SEO, you are telling the search engine about what your post is about and also you can get more traffic by ranking the image.

Here you can learn how to properly optimize an image?

Do not use targeted keyword in the main image of your blog post. By compressing the file size of the first image, you can reduce the loading speed of the blog and use the keyword in the Alt text of the image to make search engine friendly.

7. Blog Loading Speed

Your blog's speed on-page SEO is a big factor. If your site's loading speed is too high, then its chances of ranking in Google will also be very low.

If your blog loads more than 4 seconds, you can lose up to 65% of visitors. In Google's eyes it puts a negative effect on your blog.

According to Google Webmaster Central blog, after July 2018, page speed is also a significant ranking factor for mobile searches.

You can check your blog's loading speed at Pingdom, a site like GTMetrix.

Note: To increase the loading speed of your site, compress the image used in the blog, do not use the unnecessary image, do not use more posts or widgets in the homepage, Wordpress users can buy good hosting.

8. Keyword Placement

In order to tell which keywords will rank on your post search engine, we should use the targeted keyword in our post. But it is very important to know where to put keyword placements and keyword density in our post.
You can place keywords on your post here for Best SEO results:

  • Use your main keyword in subheading (H2 tag).
  • Use keyword in the first 1-2 lines of the article.
  • Use LSI keywords in the middle of blog post.
  • Use the keyword also in the last paragraph of the post.
  • Put the density of the keyword in 2% to your post, more often the keyword goes into stuffing.

9. Internal Links

The main example of how internal links are important for your SEO is Wikipedia. The link to your other blog from your own blog is given in the internal link.
Internal links help increase the rank of your post, and traffic also comes at the other old post. This will reduce the bounce rate of your blog as the user will also visit your other content and will stay longer in your blog.  Use the anchor text while giving the internal link and use the keyword inside the anchor text.

Note: I would recommend you to do internal linking of 2 to 5 old related posts in every new post.

10. Outbound Links

"When you give a link to another site, it's called Outbound or External link."

In your article, external linking should be done wherever needed. The external link for SEO is an important factor.

Related pages should give Outbound Links only, it tells Google what topic your page is on. With this kind of link Google trusts your blog and it seems that your content is 100% genuine.

Note: Always give the external site external link, which means its DA (Domain Authority), PA (Page Rank).


11. Engaging Multimedia

Users just do not like to read text, if text is related to related image, video or infograph then it increases the value of your content.

Bounce rate and time on site This is the 2 important ranking factor to rank in Google. Google sees how long visitors are coming from search results , the more time user can spend time on your page, the better its ranking will be.

You have seen that I use video in many of my articles; you can also use high quality infograph as well as video. This will allow visitors to spend more time on your page so that dwell time increases.

I hope you have got complete information about on-page SEO techniques. You can find better results by implementing it in your blog.

Tuesday, June 25, 2019

What is Search Engine Optimization (SEO)

If you do not write as many quality and unique posts, if you do not have information about SEO or do not correctly SEO your post, then your post is of no use. The only way to get Organic Traffic on the blog / website is SEO (Search Engine Optimization). If you are a blogger then surely there will be many questions related to SEO such as what is SEO? Whether On-Page and Off Page SEO are called. In today's post we are going to know all these things.



Every blogger wants to have more organic traffic on his blog so that he can earn more income. More traffic will come to your blog only when every post on your blog will rank on the first page of search engine (Google), now you will have the question of which are the techniques and factors that Google Ranking Google Web Pages Is there. So in reality nobody knows what technology Google uses.

But there is a way in which you can bring every single post from your blog to the first page of Search Engine, which is called SEO (Search Engine Optimization). For that you have to do SEO optimization in every post correctly so that it can rank in Search Engine.

What is SEO

The complete form of SEO is Search Engine Optimization, a process that we can easily use to bring our website to the Top in the Search Engine, which will increase our traffic on our website. We try to understand this thing through a simple example.

When we search something on Google, Yahoo and Bing such as "What is SEO" then a long list comes up when you press Enter. All these results come from those websites and blogs who have written on their blog about What is SEO. Now Google shows results based on SEO, meaning that the result of the result that appears on No.1 is that SEO has been done very well, generally we prefer to read the results given by Google on the first page. If your blog posts are coming to Google on No.1, then your blog is more likely to grow with Organic Traffic.

Why are SEO important for a website

If you are reading this post, it means that you want to make your blog SEO better. Now let us know more about why SEO is important for SEO / Blog. Suppose You are a Blogger and Daily and High Quality Post on your blog. But if you do not do SEO well on those posts, people will not be able to access your post. In this case, your Unique and High Quality Post is not of any use. With SEO you get more and more Organic Traffic.

Types of seo- types of SEO

1. What is On Page SEO

This is such a practice that you can get more Organic Traffic by ranking every page of your website in the Search Engine. The following things come in here.

Page Titles
Meta Descriptions
Meta Tags
URL Structure
Content Optimization
H1, H2, H3, ... H6 Tags
Keyword Density
Image Optimization

2. What is Off page SEO

All work in off-page SEO is outside the blog. This is a practice in which we resort to any other website to increase traffic to our website. Like going to another website, commenting or writing a guest post and linking it to your website which is known as Back-link. Off page SEO is used to get as much back-link as possible. Sharing posts on Social Networking Sites and Guest Blogging come under Off page SEO.

Friends From this post we have learned that what is SEO and On-page SEO and Off Page SEO are called. SEO / Blogging is not a difficult task, if you take care of some things while writing articles, you can also get High Organic Traffic by SEO easily.

Saturday, June 22, 2019

What Are The Different Types of Digital Marketing?


Yesterday i have create the blog on What is Digital Marketing. In today's blog i have written blog on different types of digital marketing. Now lets have a checked.

 Digital Marketing

We can mainly divide Digital Marketing into two parts: offline marketing and online marketing. Now let's understand these two in detail:

Offline Digital Marketing:

Yes, offline marketing is also a part of digital marketing. This is a way to market digital devices, but it is not necessary that it is connected to the Internet.

In this category, many types of electronic devices can be used such as:
  • Radio
  • TV
  • Mobile
Radio: This is the oldest way in this category in which people are communicating with their voices and music creatively. And amazingly, the popularity of the radio has not diminished, and this is the reason why the revenue of radio channels has increased steadily in the past 10 years and has become $ 470 million in 2018.

TV: We all are seeing advertising on TV from childhood. Some of these advertisements like Action School Shoes, Zandu Balm, and Washing Powder-Nirma etc. have settled in our memories. But since YouTube has come, people are now getting away from the TV. There are many problems in advertising on TV, this is very expensive for small businesses and apart from this, it can not be properly targeted while it is very easy in YouTube.

Mobile: Here we are talking about SMS marketing, which has now become less than the coming of the smartphone, but it can still be used today.

Online Digital Marketing:

It is also called Internet marketing, by its name it is known that such type of marketing is used in such digital devices which are connected to the Internet such as: Mobile, Laptop, and Computer etc.
Online marketing is also of several types, of which some of the categories are given below:
  • Search Engine Marketing (SEM)
  • Pay Per Click Advertising (PPC)
  • Social Media Marketing (SMM)
  • Content marketing
  • Email marketing
  • Affiliate marketing
Search Engine Optimization (SEO): This is a way to increase the quality of a website so that it can get better placement on the search engine.  Any website or blog is successful only if people visit it. It is not easy to bring traffic to your website, sometimes traffic is promoted through advertising, but if you want to get traffic free without any advertisement on your website, then you need to make your website search engine You have to optimize the content of your website so that it can be displayed on the search engine and it is done by SEO.

Search engine marketing (SEM): From SEO we bring traffic freely from search engines, SEM is a trended way in which traffic is obtained by advertising in search engines such as Google, Bing etc. 

Pay-Per-Click Advertising (PPC): This is a method of advertising that shows advertisements in the form of banners or text, and the advertiser has to pay the fixed price on every single click. A better example of this is that you can see on Google: Whenever you search something, some ads are displayed at the top and on the top of the page with results, they are actually PPC ads. This method is not only in the search engine but also the use of PPC ads on many websites.

Social Media Marketing (SMM): Social media marketing is a way to promote a website, product or service using social sites such as Facebook, WhatsApp, Instagram, YouTube etc.
Nowadays everyone uses social sites, but it has become an integral part of our life. In this way these social sites have become a great platform for marketing.

Content Marketing: This is a new way of marketing. High-quality and interesting content is created in which it can attract target audience and keep them in an engagement. The content here means the digital content that is:
  • blog post
  • video
  • e-book
  • Infographic
  • podcast etc.
Its main purpose is to promote a brand, product or website to make the audience customer.

Email marketing: Yes, email marketing, it still works. Promotional e-mails are sent to many people at once. Its specialty is that it is easy and cheap.

Affiliate Marketing: In this, we promote the product or service of another person or brand and receive some commission upon getting sales.

In this blog i have mentioned all different types of Digital Marketing. You can learn and understand the types of Digital Marketing. 

Friday, June 21, 2019

What is Digital Marketing




Today's world is economic and also internet. Every person wants to touch the height of their business. And the main premise of business success is advertising the business. In the last Nine years, the ad has changed its appearance many times.

First people used to run their advertisements in such a place where most of the people were seen. TV commercials, radios and all the methods were implemented. In today's era, you will get the maximum number of people, then the place is social media or Internet. In such a situation, if you have to reach your advertising with hundreds of people, you will have to leave traditional marketing funds and move towards digital marketing. Through today's post, we will tell you what is digital marketing and how digital marketing is better than traditional marketing. Below is the details of What is digital marketing?

Here we will understand the combined term of digital marketing differently, so that we both understand the literal meaning of digital marketing. Digital means the internet, and marketing means marketing. Digital marketing is the process of presenting services related to your business and business to your customers through all the Internet (online). This process can be divided into several parts

1. Store summary or short details of your business and services in an advertisement.

2. Submit your ads in business listing, classified listing

3. Accessing published ads or articles to the target audience or consumers

Internet is a way , from where you can market your business very cheaply and effectively. At present, the internet is a repository of potential consumers. The more the people reach your ad through online internet marketing,

Digital marketing is a modern way of promoting and disseminating your business, with the result and strategy being controlled by you. By spending less money, you can reach more people on the Internet about your business and that globally

Why are so many users on the internet

Because digital marketing refers to online marketing, it is certain that without having a large number of internet users, we can not imagine digital marketing perceptions.

  • For information about new products, services and locations
  • To answer your questions
  • For any help
  • For information about a particular person
  • Looking for new business opportunities
  • To trade online
  • To hire employees for your organization
  • To pay online bill
Apart from above mention mentioned reason, there is other reasons also why people go online. Doing this saves both their time and money. It is easy for small businesses to reach people. Just as people reach other websites or web pages, they can reach your website or even your page, and the consumer on your website indicates the success of your business or website.

What are the benefits of digital marketing?

Below are some reasons of digital marketing is better then traditional marketing. Just have a look into this.
  • Digital marketing is less costly
  • We can analyze the data collected through this marketing.
  • Control in digital marketing is in the hands of consumers
  • Digital marketing is convenient
  • Digital marketing gives you more satisfaction
  • Digital marketing enhances the brand's loyalty
  • Digital marketing speeds up sales process
  • Digital marketing reduces all sales costs
  • Digital marketing helps in the empowerment of the brand
  • Digital marketing gets targeted results
  • What comes in digital marketing


The following topics are considered as the keystone of digital marketing:

  • The experience of consumers with all the pages of the website
  • SEO (search engine optimization)
  • Pay Per Click Advertising (Google adward)
  • Use of social media to promote and disseminate business
  • Access your business and your services to consumers through your articles
  • Advertising your business through internet pay banner
  • Publicize, disseminate and manage your brand on the internet through digital marketing
  • Email Marketing
  • Social Media Promotion - Social Media Marketing


We have a great hope that you would like our article very well. If you have any weakness in it or want to give your suggestion, then you must make the comment below. Apart from this, do not forget to share your thoughts with any comment. Please share this blog post as much as possible.